How A/B Testing Can Boost Ad Performance for Construction and Renovation Companies

When it comes to advertising in the construction and renovation industry, many businesses fall into the trap of relying on instinct:

“Let’s try this image.”
“That headline sounds strong.”
“Hopefully we’ll get some leads.”

But hope isn’t a strategy and guesswork doesn’t guarantee results.

At our agency, we work with construction and renovation firms to eliminate the uncertainty. We do it through A/B testing: a simple yet powerful method of improving ad performance by testing one element at a time.

What is A/B Testing in Advertising?

A/B testing (also called split testing) is the process of comparing two versions of an ad to determine which one performs better. It’s not about creating entirely different campaigns, it’s about making small, smart changes and measuring the impact.

This could include testing:

• Headline A vs. Headline B

• Image 1 vs. Image 2

• “Book a Consultation” vs. “Request a Free Quote”

• A short-form vs. long-form ad description

By isolating just one variable, we gain clear insight into what’s resonating with the audience and what’s not.

A Real-World Example

Let’s say a construction firm in York wants to run Facebook ads to generate kitchen renovation leads. We might test:

Ad Version A

• Headline: “Upgrade Your Kitchen This Summer”

• Image: A sleek, modern kitchen

• Call to Action: “Book Now”

Ad Version B

• Headline: “Book Your Kitchen Renovation Before Summer Ends”

• Image: A warm, rustic kitchen

• Call to Action: “Get a Free Quote”

Both versions are shown to the same audience. Over time, we compare which ad drives more clicks, leads, or form submissions. In many cases, a single tested change can lead to a 30–50% increase in conversions without any increase in ad spend.

Why This Matters for Construction Companies

The construction and renovation space is highly competitive. Whether you’re targeting homeowners, developers, or property managers, your message needs to stand out and connect quickly.

A/B testing helps you:

• Understand what your audience responds to

• Maximise the performance of every ad campaign

• Spend more efficiently by investing in what works

• Make continuous improvements based on real data

It removes the guesswork from your advertising and replaces it with evidence-driven decision-making.

Turning Data into Results

We manage the entire A/B testing process for our clients—from campaign setup and testing logic to analytics and reporting. Our goal is to help you generate more qualified leads, more efficiently. Whether you’re based in York or operating across the wider region, we help ensure that every pound you spend on ads is backed by strategy and measurable results. If your current advertising efforts feel hit-or-miss, A/B testing could be the key to unlocking better performance.

Let’s test what works—and build from there.

Ready to improve your ad performance? Get in touch with our team today.